If you spent any time at all on my web site, you probably have seen the page that describes why my web site is hosted by a solar powered company and the interest I personally have in promoting and trying to live life in a more sustainable manner. If you missed that page, it is easily accessible by clicking on the ‘box’ that says “Sustainable Website” and is located to the lower right hand side of most of the pages of my web site. Some people would characterize this as “green” activities. I have to tell you, I really don’t like the word “green” when used in that manner. I feel those activities are just plain common sense and I justify my attempts to implement them into my life as best I can because they can save me money, attempt to keep me from being wasteful, help me live a healthier life and just may be positive for the environment at the same time. Wow, a win – win!
However, what is disheartening and very distracting is how many businesses try to promote their sales of products or services by trying to tell us that their service or product is ‘green’ or environmentally good, when in fact it is only minutely so or even not at all. This is what is referred to as “green washing” and is very deceiving, not to mention destructive to the sustainable ‘movement’. It’s like some of the auto companies that ‘crow’ in television ads how their ‘such an such’ vehicle model is “green” because it gets ‘X’ number of miles per gallon of gas. Give me a break! If it burns gasoline, it ‘ain’t’ green no way! Earlier this year I attended a daylong learning event for continuing education to maintain my Structural Pest (termite) Inspectors license, which was put on by a major industry trade organization. Almost every class had some presenter trying to tell us how “green” their products and processes are. Come on, if you apply substances that are man made that eradicate (kill) insects, it ‘ain’t’ green, no way!
So, lets not talk ‘green’, but lets talk sustainable. Sustainable makes sense. Sustainable is a word that explains exactly what its’ true meaning is. You can’t hide behind or pervert the word sustainable because, to be sustainable, something (product or activity) either is or is not! Simple! How do you feel about this issue?
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